Who's up in the Gartner Magic Quadrant for Digital Marketing Analytics?

by | Nov 18, 2016

What is the Magic Quadrant?

The Magic Quadrant reports are for decision makers to gain an insight on their markets.

What is the Magic Quadrant for Digital Marketing Analytics?

As Gartner defines it:
“Digital marketing analytics platforms are specialized analytic applications used to understand and improve digital channel user experience, and prospect and customer acquisition and behavior, and to optimize marketing and advertising campaigns, with an emphasis on digital channels and techniques.”
This report looks at:

  • Data integration
  • Exploration
  • Advanced models
  • Extensibility
  • Measurement

You can see the full report here.
mq
You can read CMS Wire’s take on the Magic Quadrant here.

Who’s leading?

SAS

Strengths:

  • Governance
  • Flexibility
  • Predictive modeling
Adobe

Strengths:

  • Innovation and rich functionality
  • Marketing cloud integration
  • Segment analysis capabilities
Google

Strengths:

  • Results-oriented ease of use
  • Ecosystem integration
  • Reliability, extensibility and scalability

Who do you think is the one to watch?
Success is preparation meets opportunity – Jack
Jack blogs about community, social media and how all this data stuff impacts the rest of us.
You can read all of Jack’s blogs here.
Don’t forget, we can train your team in the art of agile business intelligence at any time!
 
 

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