Sex Sells – What about Advanced Analytics Tools?

by | Mar 21, 2014

When I was working in Presales at Oracle, doing penance by trying to sell Oracle Applications, I got my butt constantly whopped by Peoplesoft.
Why?
Sex Sells!
Yes they had a few features we didn’t (date effective GL hierarchies were a killer), but we had “the stack”, scalability, and a raft of features they didn’t.
Is that why they won? No the won because their product looked damn sexy! As I have mentioned Gartner have  released a new Advanced Analytics Magic Quadrant, with 4 vendors in the leaders quadrant.
2014-Magic-Quadrant-for-Advanced-Analytics-Platforms
So I wonder how sexy they look?
SAS Enterprise Miner | IBM SPSS Modeller
AdvancedAnalytics
RapidMiner | Knime

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