LinkedIn Views, how they are counted and 4 tips for you

by | Feb 24, 2017

minachan / Pixabay

OptimalBI is a data company, we love measuring and base our decisions on evidence.  Recently one of our blog posts got a LOT of views on LinkedIn, which didn’t translate to what Google Analytics was saying, and it got me thinking: How does LinkedIn count how many people read our content?

The problem of how to count things

How does LinkedIn know if you read something or not? The simple answer is it doesn’t. So, LinkedIn gives you a metric called Views as an analogue for people reading your content. So, how is a View counted by LinkedIn? LinkedIn counts how many people ‘have seen your update’ and calls that a View. However, It turns out that there are two different ways that LinkedIn counts this.

Share vs Write, why this difference is important

  • Share an article, photo or update – this is when you put something on your LinkedIn page as a Status Update.
  • Write an article – this is when you write a blog which is then published on LinkedIn Pulse.


This is an important distinction. ‘Write an article’ creates a separate web page with a distinct URL. However, ‘Share an article, photo or update’ places your content on your home page with the same URL as all the other content on your home page. LinkedIn can’t count what you read, it counts what you do.
When you open your LinkedIn homepage and scroll through your feed it counts which status updates you scroll over. This takes no account of whether you are paying attention. When you click on an article that someone has posted on LinkedIn, like one of Shane’s 3 AgileBI posts, then LinkedIn counts that you clicked on that post. This means that you saw the article and found the title or picture or both interesting enough to click on the article to be taken to the article page.
LinkedIn counts both of these as Views because in both cases the content is ‘seen’. They are different because in the case of Status Updates people are passively scrolling through their feed but in the case of Articles, people are actively clicking on content they want to read.

Tips for you

  1. A ‘View’ of a Status Update means that it appears in someone’s feed, expect the number to be high
  2. When you post content as a Status Update the Like, Comment and Share metrics are more useful to indicate that people are paying attention to your content.
  3. A ‘View’ for content you post on LinkedIn Pulse means someone decided to click on that post. This shows engagement even if they didn’t Like, Comment or Share. If you can, re-post on LinkedIn Pulse.
  4. LinkedIn provides the best analytical tools for company pages. Post your content there also, but note that company pages usually get less engagement than personal pages.
These are the blogs I read to come up with the answers in this post:

What Does It Mean When Someone “Views” Your Post On LinkedIn?

Who’s viewed your updates: New metrics for LinkedIn marketing

Why Does LinkedIn Say My Share Was Viewed More Times Than It Was Clicked in ClearView Social?

Analytics for Shared Posts

New Analytics for Sharing on LinkedIn: See Who’s Viewed Your Post

Who’s viewed your LinkedIn updates? That few, huh.

How do I view how many people have viewed my updates on LinkedIn?
Success is preparation meets opportunity – Jack
Jack blogs about community, social media and how all this data stuff impacts the rest of us.
Want to read more? Try … 5 ways to engage with the Open Data community or more from Jack. 
We run regular Agile courses with a business intelligence slant in both Wellington and Auckland.

4 Comments
  1. Pips909

    I have a question…. I was checking my profile views and saw something strange. I’ve been on LinkedIn for like a decade and I have NEVER seen this before. When I swiped to see the companies/industries of people who viewed my profile, the very first tab said “1 Interesting View” with a symbol to the left that looked like a light bulb or something. As I said, I’ve never seen this before and I check my page a few times a day.
    Currently, i’m not a premium member but so many people view profile in private mode that it’s not as helpful as it used to be. So I doubt it would have mattered.
    I was wondering if you know what this is?! I can’t find any information or references to it. I appreciate any info or ideas you may have! Thanks!

    Reply
  2. CHRISTINE MAURY PANIS

    I have the same question ; I got 2 “Interesting views” signs with the bulb ; what does this mean? Many thanks
    Christine

    Reply
  3. Andy

    Hi Jack — very helpful and well-written article. Thank you for sharing it with everyone.
    My question — I posted an update to LI and included link back to my recent article on our (Baze) blog. The reason that I did that was in the hopes of driving readers back from LI to Baze site. If they clicked. By your explanation that means that I sacrifice the value of LI’s views count b/c they are really “scrolled by” counts, but at least I (hopefully) retain my ability to draw the reader to our site. Seems like if I follow your post-as-Article suggestion that I win solid data back from LI, but people might not ever jump from LI over to our site (unless my CTA succeeds). So my read that it’s not that one’s better or worse but that there is a pro/con decision we have to take (assuming that author wants to get readers from LI back to another site). Or did I misunderstand something?

    Reply
    • Victoria Maclennan

      Hi Andy, Jack has moved to a warmer climate and and we don’t have anyone else who is a LinkedN expert who can assist you with this query – sorry about that. Victoria

      Reply
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